Create a Shit List/Good List

When you want to track a marketing campaign, find inspiration here.

My 2nd consultant urged me to "focus on one thing," so I focused on marketing my Anita Sarkeesian Short Trilogy.

Knowing how this series tends to offend and outrage people, I decided to create a "Good List and Shit List" to track whom I offended and whom I persuaded as I have published and advertised this series. I created a handwritten version and an Excel version of this list. You can see the handwritten version here:

Despite my tendency to polarize people and court controversy, I report that I have gained 81 foes/groups of foes and 164 allies/groups of allies. So it appears that the allies outnumber the foes! I declare victory!

When you want to track your campaigns, do what I did!