Find Your Target Audience Out There

When you need to learn how to reach your target audience, find inspiration here.

Virtually every marketing and entrepreneurship leader advises us to focus on our target audience. I wish I would have defined my target audience earlier. But now I can focus.

I have defined one of my target audiences as third parties and political independents.

So how do I reach my target audience? I did google and Wikipedia searches for third party websites and independent candidate websites, so I could handwrite sales letters and mail advertising material to them. These searches didn't yield enough addresses, so I needed another way to search.

I discovered a goldmine of mailing addresses for third parties and independent candidates at fec.gov. See screenshots of sample searches below:

I also found silver on state election websites.

I mailed sales letters and/or advertising material to 250-300 addressees. Addressees include:

• King Satan Smith
• Ninjas for Liberty
• Dylan Shepherd Mozzarella Sticks
• Trumpets United
• Moses the Pant Ferret
• Sydneys Voluptuous Buttocks
• American Adventists Party
• New York Martial Arts Party
• Fredrickson Asshat Kazoo
• Toy Testicles
• The Chivalry Party
• Everyone's Favorite Group of Socially Accepted People
• Anonymous Cyborg Occupying US Presidency
• Cranky Pants for President
• Mister Grump
• Eat Bacon for Congress
• American Smartass Society
• Libertarian Slut PAC

When you need to reach your target audience, adopt this idea.